1. Marina Ziegler

    Come follow us to the AVAST blog!

    In May we announced that we have joined AVAST Software. It was our goal to work on’s integration into AVAST at a high velocity. I’m happy to tell you that the first steps will be completed soon: Our product will be integrated into the AVAST website in just a few weeks. Alongside this integration, we will end communications on our blog, Facebook and Twitter channels, but don’t worry, we won’t vanish into thin air! Instead, we will be moving to a new home, the AVAST communications channels. You will find news, tips and advice regarding online privacy protection on the AVAST blog at To stay informed on Facebook about the latest security and privacy threats, like us at In order to engage with us on Twitter, please follow us at We would like to keep in touch, please join us on AVAST’s blog and social media...
  2. Mario Grobholz

    Privacy and IT Security Protection get Married – Our Vision has Come True

    I couldn’t be more thrilled to share the news that as of today, has joined AVAST Software, maker of the world’s most popular antivirus. When Christian and I started our business together, it was our vision to bring privacy protection to the forefront of the IT security industry and that the two – privacy and security – will ultimately blend: Whereas antivirus software protects the user’s valuable data on a device, personal data protection solutions are needed to secure sensitive data in the cloud, on social networks, in apps, and on the Web. I am overwhelmed that our vision has reached its destination, the deal with AVAST is the most crucial milestone in our company’s history. This new set up will allow us to design security for the user to protect their data independent from which device is utilized and from where it is being accessed from. Our mission...
  3. Marina Ziegler

    Show Me What You “Like” on Facebook and I’ll Tell You Who You Are

    Your political views, smoking habits, religion, sexual orientation and even your IQ – would you share this information with everyone? Certainly not. However a study published yesterday by the University of Cambridge has shown that scientists can find out this information just by looking at your Facebook Likes, with an accuracy of up to 95%, they can predict your intimate personal characteristics. The researchers set up statistical models and analyzed a dataset of more than 58,000 Facebook users in the US. Just by looking at their Facebook “Likes”, they predicted personal details. In 95% of the cases they were accurate in distinguishing African-American from Caucasian Americans. Nearly 9 out of 10 times (88%) the models proved right in determining male sexuality and the model’s accuracy for predicting relationship status and drug abuse, was between 65 and 73%. What’s specifically startling about the study is that these predictions could be made...
  4. Mario Grobholz

    Too many Facebook friends? Time for spring-cleaning!

    More than a third (40%) of Facebook users would avoid a person in real life if that person un-friended them on Facebook, according to a recent study by the University of Colorado Denver Business School. But if you have 400 friends on Facebook, do you even have a real-life relationship with all of them? A Pew Internet report says that the average Facebook user has never met 7% of their Facebook friends in-person and an additional 3% are people they have only met in-person once. So it looks like there is no reason to be afraid of the consequences of un-friending someone, quite the contrary: It’s time to decide if an outsized friends list is advantageous for your privacy. There are four good reasons why you should spring clean your Facebook friends list: You might be “friends” with people you barely know: According to the Pew study 10% of your...
  5. Mario Grobholz

    International Media Reporting About

    We’re very excited about the global media feedback we’ve received the past month: The New York Times wrote about us in an article on how to stay private on Facebook after the introduction of graph search. The same topic got covered by leading Austrian newspaper Der Standard, writing “ is a useful tool for Facebook users: it shows the user which content can be collected about him/her and points out ways for improvement”. Moreover, Computerwoche, leading German business IT title, recommended our App Advisor as a great tool to understand security risks around apps used on Facebook. We’re proud about the international diversity of media that covered us: Also the German data protection magazine Datenschutz Praxis covered, as well as one of the biggest French dailies Le Monde and the Dubai Chronicle. As a Data Privacy Champion, we also were pleased to contribute an article to the blog...
  6. Marina Ziegler

    Identity Thief – Sweet Fiction vs. Bitter Reality

    In the new US comedy “Identity Thief”, housewife Diana steals the identity of businessman Sandy Patterson. One day, the businessman finds out that his credit history is ruined and an arrest warrant is issued against his name. He unwittingly had provided personal information to Florida-based scammer Diana who then stole his identity. Misunderstood by police and credit card authorities, the victim flies across the country to hunt down the identity thief himself, a funny trip and story starts… What has amused millions of movie visitors in the US this weekend is a more serious issue when happening in real life. According to Javelin Strategy & Research, in 2011, 11.6 million adults were victims of identity fraud in the US, and a recent report revealed that child identity theft happens in one out of 40 households. The report also shows that ID theft often is committed by friends or family members...
  7. Marina Ziegler

    Safer Internet Day: How to Act as an Example for your Child on Facebook

    Today is Safer Internet Day. Insafe, a European network of Awareness Centers, promotes a responsible use of online technology and mobile phones, especially amongst children and young people across the world. The organization is co-funded by the European Union. Insafe has marked the second day of the second month of every year as Safer Internet Day; this year’s theme is “Online rights and responsibilities”, encouraging users to “connect with respect”. Teaching children and teenagers to use the Internet responsibly is an essential part of today’s education, but also a major problem, causing mothers and fathers headaches. A recent study by the Pew Research Center revealed that more than two thirds of US parents today are concerned about their child’s online reputation management and how their child’s online activity could affect their future academic and employment opportunities. But where and how can parents start educating their children? Over the past few...
  8. Christian Sigl is a Data Privacy Day Champion

    How often do you think about your online privacy? Data Privacy Day is being celebrated today in the US and across the world, as an international awareness effort to empower people to better protect their privacy. We’re glad to announce that we have signed on to become a Data Privacy Day (DPD) Champion to promote messages about the importance of data protection and controlling ones’ digital footprint. Data Privacy Day is coordinated and led by the National Cyber Security Alliance (NCSA) each year on January 28th. As a Data Privacy Day Champion, we recognize and support the ideal that individuals, organizations, businesses and government all share the responsibility to be aware of privacy challenges and encourage everyone to bring information privacy into their daily thoughts, conversations and actions. Make sure to visit the official Data Privacy Day blog at for thoughts, insights, tips and advice on privacy protection today...
  9. Marina Ziegler

    Facebook Graph Search and Your Privacy: Do You Care or Will You Share?

    Facebook’s Graph Search, announced last week, will probably enormously change the way users engage on the social network. So far users have been sharing photos, videos and likes with their friends–the whole purpose of Facebook was to engage with the people you know, friends and acquaintances ranging from old kindergarten friends, loose contacts you’ve only met once at a party to relatives and close friends. With the new graph search feature, Facebook is likely to become more than just a social network used to engage with friends. Facebook can become a community where you can find recommendations for doctors, restaurants and gyms your friends like; a library for pictures, taken by your friends and others, ever taken on Hawaii, in New York or at Oktoberfest in Munich; it can become the biggest and most precise searchable register for persons around the world–enabling a user to search for singles in Chicago...
  10. Mario Grobholz

    Most Users are Afraid of Online Banking Risks, Few Do Enough to Protect Themselves

    When was the last time you physically visited your bank? If you belong to the 74% of users who do online banking it might have been quite a while ago. As user behavior changes, bank robbery increasingly occurs digitally, causing users quite a headache. According to a survey by security provider F-Secure, 85% of consumers are afraid of doing online banking via public PCs or via open wireless networks and 35% are not confident that their bank offers enough security for safe online banking. To explain how modern bank robbery works, F-Secure recently published the infographic below describing how easy it is for criminals to rob your bank account: First the user receives a spam email from the thief disguised as an email from a legitimate company, for example containing an “authentic” invoice or notice that he/she has “won” a prize. The email tricks the user into clicking on a...